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MariaBreslavska

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My Advertising Portfolio

With 40+ projects delivered internationally, I have extensive cross-industry experience. Tell me about your project, and I'll share case studies tailored to your situation.

Google ads case

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Meta ads

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Realistic AI videos

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Tik-Tok Ads

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Google Ads cases

Case №1

3.5x ROAS Scale-up: 600+ Conversions for US Sportswear

Challenge: High acquisition costs and low visibility in a saturated market.

Strategy:

  • Transitioned to Smart Bidding (tROAS).

  • Optimized Google Shopping feeds for high-intent keywords.

  • Aggressive negative keyword management.

Results:

  • ROAS: 3.5x

  • Conversions: 603 sales in 30 days.

  • CPA: $29.6

  • Revenue: $62.3K+ generated from $17.8K spend.

  • Conv. Rate: 7%

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Case №2

Scaling AI SaaS: 1,500 New Paid Subs and 6x LTV ROAS

Challenge: A Canadian AI startup needed to aggressively scale its user base for a $30/mo tool while keeping acquisition costs under a 2-month payback period.

Strategy:

  • Intent-Driven Funnel: Expanded targeting to broader "AI productivity" keywords while maintaining strict negative keyword lists.

  • Smart Bidding: Utilized tCPA strategies to stabilize costs while tripling the monthly ad spend.

The Results:

  • Conversions: 1,502 new paid subscriptions.

  • CPA (CAC): $58.25 (Payback period < 2 months).

  • Ad Spend: $87.5K (Scaled from $25K).

  • Clicks: 38.2K (3.9% Conv. Rate).

  • Revenue: $45K MRR added / $540K Projected LTV (Year 1).

  • ROAS: 6.1x (Based on 12-month LTV).

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Meta Ads

Case №1

Scaling High-Ticket AU Ecom: $180k Added Revenue and 16.3x ROAS

The Challenge: An Australian ecommerce brand selling high-ticket items (AOV $780+) needed to scale revenue volume without eroding margins. The goal was to drive consistent purchases for premium products in a competitive domestic market.

The Strategy:

  • High-Value Intent Targeting: Shifted focus to purchase-optimized campaigns targeting high-intent audiences, resulting in an exceptionally low aggregate CPC ($0.39) despite the high product price point.

  • AOV-Centric Bidding: Leveraged value-based optimization to prioritize users likely to purchase higher-tier bundles, driving the Average Order Value up to ~$786.

Results:

  • Revenue: $180,208 (Total Conversion Value).

  • ROAS: 16.33x (Return on Ad Spend).

  • Efficiency: $0.39 CPC (Aggregate cost per click).

  • Volume: 229 High-Ticket Purchases.

  • Average Order Value: $786.93 (Maintained premium pricing).

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Case №2

Scaling EU Taxi Driver App: 100k+ Installs and 4.2x LTV

The Challenge: An EU utility and discount app for taxi drivers needed to scale user acquisition. The goal was efficiently targeting professional drivers—a niche segment—within a broad audience without inflating costs.
 

The Strategy:

  • Hyper-Localized Creative: Highlighted specific "Assistant" features and discounts to pre-qualify users, ensuring engagement came solely from active drivers.

  • Event-Based Scaling: Switched to App Event Optimization (AEO) to prioritize post-install actions, significantly improving user quality while maintaining high volume.

The Results:

  • Volume: 100,000+ App Installs (Scaled across key EU markets).

  • Efficiency: $0.30 CPI (Average Cost Per Install).

  • ROAS: 4.2x (Projected LTV Return on Ad Spend).

  • Retention: Acquired high-intent users with a 35% higher retention rate than the organic average.

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SEO

Case №1

Scaling US Electronics SEO: 40M+ Visits and Industry Dominance

The Challenge: An enterprise consumer electronics retailer needed to break through the noise of a saturated US market dominated by legacy giants. The objective was to secure top-tier organic rankings for high-volume category keywords and drive massive, sustainable traffic without relying solely on paid spend.

The Strategy:

  • Enterprise Technical SEO: Executed a massive site architecture overhaul to optimize crawl budget across thousands of SKUs. This ensured rapid indexing of new inventory, propelling the brand to a #37 Industry Rank.

  • High-Intent Keyword Capture: Prioritized ranking for "research-phase" keywords (comparisons, specs, reviews). This strategy aligned perfectly with user behavior, capturing the 59% of visitors who prefer shopping for complex electronics on Desktop devices.

Results:

  • Organic Scale: 40.85M Total Visits (Massive organic footprint).

  • Momentum: +1.89% (Month-over-month traffic lift).

  • Authority: #37 Industry Rank (Consumer Electronics leader).

  • Visibility: #5,605 Country Rank (Top-tier US market penetration).

  • Quality Traffic: 59.67% Desktop Users (Captured high-consideration / high-AOV buyers).

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Case №2

Driving 320k+ Monthly Visits: Mastering On-Page Engagement and Retention

The Challenge: A food & beverage brand was struggling to grow its organic traffic and convert website visitors into customers. Low visibility and limited search performance were restricting overall growth.
 

The Strategy:

  • Content Clustering & Internal Linking:
    Structured content into semantic clusters to encourage deeper exploration. This strategy directly drove the 2.80 Pages / Visit, guiding users from high-volume entry points to high-value money pages.

  • UX & Technical Speed:
    Optimized Core Web Vitals and mobile responsiveness to reduce friction, keeping the Bounce Rate at a healthy 54.55% and ensuring users stayed longer (2:19 Visit Duration)

  • Authority Building:
    Executed a high-quality backlink campaign to boost Domain Rating (DR), allowing the site to rank for competitive, high-volume keywords in the US market.

The Results:

  • Traffic Volume: 320,038 Monthly Visits (Consistent high-intent traffic).

  • Reach: 225,765 Monthly Unique Visitors (Strong market penetration).

  • Engagement Time: 00:02:19 Visit Duration (Excellent dwell time signaling content quality).

  • User Journey: 2.80 Pages / Visit (Users are consuming nearly 3 pages per session).

  • Retention: 54.55% Bounce Rate (Effective hook and retention strategy; users are not just bouncing).

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TikTok Ads

Case №1

Scaling UK B2C TikTok Ads to $122K Revenue at $6.15 CPA

The Challenge: A UK B2С brand struggled to generate affordable leads on TikTok. They needed a scalable strategy to lower acquisition costs while aggressively increasing volume.

Strategy:

  • Native Creative: Lowered CPC to $0.38 using B2С-specific content.

  • Efficiency Focus: Reduced CPA by 74% through funnel optimization.

  • Aggressive Scale: Boosted spend by 721% to $20.3K.

Results:

  • Revenue: $122K+ (6x ROAS).

  • CPA: $6.15.

  • Conv: ~3,309 leads.

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AI-Powered Product Videos That Convert

Forget hiring UGC creators. Get stunning product videos made with cutting-edge AI—delivered fast, built to grab attention.

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